PGA | Just Another Sunday

Two facts about me: I don’t know anything about golf or dads.

So, the fact that I ended up editing a Father’s Day commercial about golf, the number-one-ranked-golfer, and his precocious 3 year-old-son Dash is really curious.

This commercial is even more curious because we originally only had 3 iphone videos, ripped from Ellie Day’s twitter account, to work with.

And finally, it’s curious because people really, really like it.

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The New York Times wrote about it. Jason Day cried when he first watched it.

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It’s the first work you see on 22squared‘s website.

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The response has been so cool and unexpected. I’m proud of my creative team — we made something out of basically nothing, and people felt real feelings when they watched it — and I’m proud that I made this video come together.

(I still don’t know anything about golf or dads.)

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