Looking At Appalachia Logo

Photo by Roger May, Looking At Appalachia

I’m so pleased to finally present what I’ve been working on for the past month: my design for Looking At Appalachia‘s logo.

About Looking At Appalachia:

“In an attempt to explore the diversity of Appalachia and establish a visual counter point, this project will look at Appalachia fifty years after the declaration of the War on Poverty. Drawing from a diverse population of photographers within the region, this new crowdsourced image archive will serve as a reference that is defined by its people as opposed to political legislation.” – Roger May, director and photographer

The mountain color palette was culled from photos of the Appalachian mountains, and the logo was influenced by Works Progress Administration and retro-revival National Parks signage.

Just for fun, here are some of the later logo variations: